Seo Tool

Web Analysis / Marketing Tool (SEM, SEO) for a small company with a budget of $ 500?
I will manage the marketing web (SEM / SEO) and web tracking Web activities of a small production company size. Now I'm in the planning and research phase of the project to improve internet marketing. I am very new to the subject. What tools and methods to their suggestions and guidance for me in order to increase revenue, create leads, better ROI, etc. My budget is a few hundred dollars. Any suggestions would be appreciated!
A few hundered U.S. dollars will be hard to do, since most of the great tools out there to eat your budget. For some BI check look at a product called "administrator of range" and check out "compete.com." KeywordDiscovery is a good tool, but it costs a lot. Good way to learn about keywords is to run a small PPC campaign and use direct words "Ohio vacations" instead of showing Ohio vacations ads, even if someone searches for "vacation in Ohio." This will give you an idea of what is sought in most of the terms in Google, as the print count show the number of searches they had. Good luck … a lot of reading is a head of you.
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