Seo Site Structure
Ignorance is bliss, but expensive: The five silliest mistakes SEO Revealed
As a new and even experienced web site owners we all have done our share of mistakes and missteps along the way to make our sites rank high in major search engines. A lot of times we have gone against the feelings of our intestines and heard rumors and unproven search engine optimization tips, or have joined the latest trend in circulating SEO SEO forums above. But how often has made changes to the web site structure, content and link popularity it will cost you search engine ranking unable to determine the exact cause in the first place?
Well, the drops range success or failure of initial ranking can occur for many reasons, some of these reasons under their control and others not. For example, search engine algorithms change and competitors to move in its territory are completely out of control. However, This article wants to focus on technical factors and search engine optimization under their control, but can not be even aware of.
Would you like to give your website a fresh new look every few years or even more often? Did you know that the number one reason for the rating drops the site is redesigned without considering SEO implications?
Maybe you've changed the page titles in a few web pages, or rename a couple of important directories and as a result of your search engine rankings had fallen. How can you prevent hooks ranking movements happen in the future?
Ignorance is no excuse when it comes to Google, Yahoo and MSN
While no one can prevent all possible errors committed unknowingly SEO, in particular, but these first 5 SEO mistakes that should definitely want to avoid.
1.) Structure, Design and Usability: The images used to embed content and navigation link. Design or redesign the website with content embedded in images. There is nothing wrong with the design of your website and navigation to be super smart and stylish. However, going by overboard with visual designs and fancy graphics can reduce the amount of text you can click on the area of content and links visible, leaving nothing for search engines to index. On average, each site must contain a minimum of 200-300 words of text peppered with target keywords. It also should contain mainly navigation text links with well-targeted keywords in internal links destination.
2.) Website Navigation: "Click" – "Do click No. His Web site visitor is certainly going to understand and follow the "Click Here" instructions, but search engines can easily be calculated as what landing pages are about? Give the search engines and your visitors an idea of the target page in the "tagged" with a simple hyperlink 2-3 keyword rich instruction instead of using "Click here" over and over. For example, if you want your visitors to find out about their "widgets blue "products, use" blue widgets "of your hyperlinks and Blue players. The bottom line is, nobody cares if your classification number 1 for "click here".
3.) Usability and SEO: "Welcome to our homepage." If each page title on your site web starts with this text is on track to be number one in this sentence. Obviously not what you want. It is time to review all the Web pages on your site and provide a meaningful title keyword rich, and while you are working in the head section of the website, pay attention to the meta description, and meta keywords as well. Despite the optimization of meta tags are no longer considered a ranking factor of the current search engines, a description of single page and a set of keywords set your pages apart from the competition, not to mention the meta description is often used word by word describe your site in search results.
4.) Link Popularity: Cross linking your website and the acquisition of incoming links more saturated with the same keywords. If you own a number of areas, the temptation is always there to take the easy way of building links through link their web sites together regardless of the content and keyword focus. It seems easy right? There are two problems with this approach. The first is, you host the most probably all web sites on the same server for their web sites are easy to fall into the same class C IP by search engines and set triggers spam. The second problem is the linking of websites with keyword heterogeneous approach lessens any gain entry due to the linking theme words non-key. An abnormally high number of input links to the exact same anchor text links can also mean problems. The Web is an ecosystem increasing natural classes, all links to which each time they want and how they want. This translates into inbound links with a wide variety of drafting anchor text. When you buy through link exchange inbound links, paid links or other sources must be careful to establish links with a repetition abnormally high number of keywords in the anchor text to avoid radar search engine spam.
5.) Structure, Design and Usability: Change page and directory names and leaving orphaned pages in the engines. Changing web page names and directory names should be done with extreme care. Most Web pages are more damage it can do for not following some simple rules to eliminate or change the web page URL. The index of search engines New web pages within days if not hours of its web site automatically through its agents powerful crawler. Once the location of the new URL is registered with the search engines, will remain forever in its database as long as you do not delete or rename the page. If you remove or change the name of the website, search engines will remove the page from your index including any data link popularity or Google Page Rank. This can have a negative influence on the ranking of your website and your link popularity. The better approach would leave intact the page URL and just write the new content for the page. If you must delete or rename the site, uses what is called a "301 permanent redirect" to the new URL.
About the Author
Joel Katona is the founder of Trendmetrix Software a full service
SEO Company
and the architect behind SEO Studio a leading
SEO Software
.
SEO, Site Structure, Meta Tag Optimization