Nofollow Seo
Advanced SEO – the characteristics of a perfect inbound link
What is a quality link? This article describes the characteristics blocks of a perfect relationship. For clarity, the sample company is a shoe retailer called Fred's Sports, and the keyword phrase is optimized for is "blue Nike sneakers."
Key phrase in the anchor text
Unless you put your key phrase in the anchor text (text describing the web site linked to), you are wasting a lot of energy link. Unfortunately many people do not know this one end up putting your company name in the link text instead of the keyword phrase that they want their company to be found by. Much better than link anchor says "blue Nike sneakers" than "Sports Fred's Store. "
The link is to a relevant page
Google and the search for technology partners with Google search relevance the interconnection of web pages. Incoming links should be of pages that are related to the content of this page for the content of the page being linked. A fishing related page linking to a casino site is an example of a link was established. A page with links to related jogging a product page Blue is associated with Nike sneakers and is well regarded by search engines.
The link to a relevant page
Another mistake that people make is always linking to the main page instead of the most relevant page for the anchor text. If the link anchor text is "blue Nike sneakers", the link should go to a page about blue Nike sneakers no, the home page. This is by far the most common mistake that unites.
The link is an authority site
Links from high Google PageRank sites are worth more, much more, than links from other sites. It's all about trust. A link from a trusted site tells the search engines that the sites linked to are also trusted – is a vote of confidence from a credible source. Links from. Gov y. Edu sites also are presented as having more weight than standard links. They are also more difficult to get adding to their perceived quality.
The link is at the top of the page
Links from the top of a page (except the header), are said to have more weight than links at the bottom of the pages. It's the same with keyword phrases. A keyword phrase in the title is worth more than the body text.
The link is one-way non-reciprocal
The algorithm of Google search link exchange between sites and rates these links straight lower one-way links. If possible, find a way through the creation of links link bait – compelling content that will encourage people to link to your pages.
The link is within the body of the text – not an area of advertising
Link should be a natural part of the body text. Recent reports suggest that the engines search links is declassified parts of the page that are traditionally sold for advertising. these tend to be the margins, header and areas footer of the page.
The link does not have a nofollow tag
The nofollow tag is a recent innovation that tells the engine search, although I am linking to this other page, do not guarantee the integrity of the site. In short, the nofollow tag tells search engines to ignore the link. Obviously you do not want links to their web pages to have nofollow tags. Be careful with link exchanges. Some dishonest people will exchange links with you, but using labels nofollow on links to their pages to preserve their own power coupling.
There are some links on the page (under 20)
A link to your site from a page with hundreds of links does little to the results of SEO. The power of SEO page is distributed over all the other links on the page. Goo guidelines, we recommend no more than 100 links per page, but I think 20 is a reasonable goal. You never know when the Google algorithm may change. The perfect page links to your pages should have no more than 20 links.
About the Author
John Hacking, SEO Brisbane , is Product Manager for Search Tempo, a Brisbane specialist SEO company. Search Tempo also conducts
Australian SEO training.
SEO: The nofollow Attribute and SEO